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Randy Johnston

Nationally recognized accounting technology educator and consultant provides industry expertise

NEW YORK, NY, July 7, 2022 – We Integrate, LLC, the recognized leading provider of eCommerce Operations Management Solutions for Shopify merchants using QuickBooks Online (QBO) (including instant Shopify sales to QBO sales receipts, refund receipts, fulfillment tracking, and payment reconciliation), today announced the appointment of nationally recognized accounting and technology expert Randy Johnston, to the Company’s Advisory Board.

“I am pleased to assist the We Integrate team in evolving an already strong product,” said Randy Johnston. “I have not seen an eCommerce solution for Shopify and QBO that has similar capabilities, particularly at the existing price point.”

Randy Johnston is a nationally recognized educator, consultant, and writer with over 40 years of experience in strategic technology planning, accounting software selection, paperless, systems, and network integration, business continuity and disaster recovery planning, business development and management, process engineering, and outsourced managed services. Mr. Johnston’s accolades include eighteen consecutive years of being listed on Accounting Today’s Top 100 Most Influential People, twelve consecutive years of being named a Top 25 Thought Leader by CPA Practice Advisor, and was listed on Accounting Technology’s top nine technology stars in the industry. Randy Johnston is co-founder of Network Management Group, Inc., co-founder of K2 Enterprises, and has written for accounting and technology publications spanning four decades, including CPA Practice Advisor since 2000.

We Integrate is excited to have Randy Johnston join the Company’s Advisory Board. Our leadership looks forward to benefiting from his four decades of accounting technology expertise. In addition, it considers Mr. Johnston’s appointment as recognition of the value We Integrate is bringing to QuickBooks Online ProAdvisors and their Shopify merchant clients.

About We Integrate 

We Integrate, LLC is the leading eCommerce Operations Management Solutions provider.  Our initial product focuses on the instant and automated integration of sales, fulfillments, refunds and payments between Shopify and QuickBooks Online (QBO), generating real sales receipts, refund receipts, and fulfillment updates in QBO, all instantly as each transaction occurs.  With We Integrate, you can eliminate erroneous manual entry, simplify the complexities of fixing out-of-balance accounts and summary journal entries, and stop wasting time managing clearing accounts. To learn more about how We Integrate improves integration between Shopify and QuickBooks Online, and start loading documents into QBO right away instead of waiting hours, days and weeks, visit us at weintegrate.co.

Shopify Integration with QBO Setup

It’s an exciting moment when you launch your Shopify store!  It’s even more exciting when your first sales come rolling in!  It doesn’t take long before you realize the need to have control over key back-office functions such as managing fulfillments, sales, inventory and cash flow. 

As a Shopify merchant, it is never too early to establish efficiencies for growing your e-commerce business.  As an example, automating synchronization between Shopify and QuickBooks Online can be setup for less than 50% of the cost it would take to have your accountant create manual entries in QuickBooks Online.  This becomes working capital that you can invest into your e-commerce top-line growth, including your marketing funnel and eliminating cart friction.

Advantages of automated bookkeeping between Shopify and QuickBooks Online include:

  1. Redirecting your valuable time toward growing sales instead of entering manual data
  2. Lowering costs and errors associated with entering Shopify sales in QuickBooks Online
  3. Increased accuracy of fulfillments, inventory and customer satisfaction
  4. Improved decision making based on up-to-date key data such as sales, profits and cash

(click here to read Integrating Shopify with QuickBooks Online – Why is it So Essential?)

Establishing Shopify integration with QuickBooks Online via weintegrate gives you the additional advantage of instant, unattended automation.  Sales integrate with QuickBooks Online as soon as they are placed on Shopify (you don’t have to wait 3 to 5 days). Having access to the most up-to-date key performance data, empowers you to make accurate and intelligent business decisions, faster than your competitors.

How to Setup Shopify Integration with QuickBooks Online:

Another essential difference of weintegrate, is how easy it is to set up and start integrating.  Upon logging into your weintegrate account, the app directs you to a simple setup wizard that guides you through a series of questions and settings.  No accountant needed. It’s as simple as this…

  • Click Step 1: Specify and connect your Shopify store
  • Click Step 2: Add your QuickBooks Online Company
  • Click Step 3: Sales Settings such as whether to use the Shopify order number or QBO transaction number and shipping service levels
  • Click Step 4: Refund Defaults such as what bank account to use
  • Click Step 5: Customer matching where you set whether to track customer details or just load all Shopify sales into a single bulk customer in QBO
  • Click Step 6: Item matching where you specify whether to track inventory or load all Shopify sales into a single bulk item in QBO

It’s that simple!  The entire process can take as little as 10 to 15 minutes.  Once completed, all of your Shopify sales, refunds and fulfillment updates start automatically, instantly and unattendedly integrate with QuickBooks Online. No buttons to push.

We get it.  We’ve been there.  Starting a new business can be as daunting as it is exciting.  If you’re a typical entrepreneur, cash flow is at the top of your worry pyramid.  In fact, it goes without saying that when you run out of cash, you run out of business.  As a means of preserving cash, you may do what many of us do, and trade your valuable time (“soft cost”) for the costs of actually investing into tools and much needed technology (“hard cost”). After all, entrepreneurs are experts in multi-tasking and working 29 hour days. If it means saving cash we can flawlessly execute on whatever needs to get done, right?

As an example, many Shopify entrepreneurs are found caught sacrificing their time when it comes to getting e-commerce sales entered into their QuickBooks Online company.  Instead of establishing integration between these 2 key business systems, the viewpoint is typically that their business is either too small or there are just not enough sales to justify automation.  However, when you consider that you could integrate Shopify with QuickBooks Online for as little as $19 a month, the manual route could in fact prove to be the far more costly option, in more ways than one.

The remainder of this article outlines 5 key pitfalls to pay attention to when your Shopify store is not integrated with QuickBooks Online.  If you’re experiencing any of these issues, you may want to consider establishing automated integration sooner than later.

1. Time Spent on Manual Entry is Time Not Spent on Growth

When your systems are not integrated, someone, someway, somehow, has to retype your Shopify sales into QuickBooks Online.  This is a tedious, recurring task that can be as time consuming as it is a distraction from focusing on more important things, such as improving your e-commerce store’s conversions and sales.  If you are thinking that you will just have someone manually enter sales into QuickBooks Online, think about the actual cost (hard or soft) of this decision, and how that compares to just $19 a month for a fully automated solution.  

Regardless of who manually enters your sales into QuickBooks Online, statistics show that mistakes are inevitable.  Errors caused by manual data entry include transpositions and omissions, which can be costly, particularly when such errors go unnoticed for a period of time. In fact, research firm Gartner reports the average cost of poor data quality on businesses is between $9.7 million and $14.2 million.

One of the biggest concerns you might face when entering sales manually is the potential for mistakes in tax filings, and missing important tax filing deadlines. Automating the flow of accurate and timely information about sales helps to reduce tax risks and the potential for compliance penalties.

The bottom line here is that regardless of what stage your Shopify venture is, manual entry becomes a costly distraction. Having to clean up data entry mistakes, address tax filing issues, and unnecessarily draining working capital will likely slow your business’ growth.

2. Disappointing Customers with Out of Stock Items

Nothing will let the air out of your e-commerce balloon faster than having to call back customers and break the bad news that you cannot ship the item(s) they fell in love with because said items are actually out of stock.

How does this happen you ask?  Simple.  It’s another side effect of not integrating Shopify with QuickBooks Online.  When your e-commerce sales are not integrated with your backend system, there is a time lag that causes your systems to be out of sync until such time as the sales are manually entered into QuickBooks Online.  If you are already integrated but your sales are only synchronizing with QuickBooks Online once per hour or once per day, you still run the risk of overselling inventory, as integration needs to occur as instant as possible.  This problem is even more exasperated when you have multiple stores connected to a single inventory source (e.g. omni-channel).  The easiest way to think about this problem is the wider the gap between the time of a sale and the time it takes for inventory data to update, multiplied by the velocity of sales, the bigger the risk of overselling becomes.

3. Orders Ship to Customers Late or Incorrect

Once those customer orders start rolling in, you have to move promptly to deliver on time.  Customers expect (and I mean expect) top shelf service.  Any delay or mistake that flips the last mile fulfillment process sideways, can drive your customers right into the hands of your competitors.  Two of the most common logistical problems that can occur are a) shipping late to customers, and b) shipping the wrong items.

A decent integration tool with operational oversight can empower you with the basics of ensuring your shipments go out on time, inclusive of being able to establish internal Service Levels (SLAs) that bring your attention to any risks of late shipments.  Real-time integration between Shopify and QuickBooks Online brings additional value to your business process by sending your orders through the fulfillment cycle as rapidly as possible, empowering you to fulfill customer orders accurately and quickly, and strengthening your store’s brand in a competitive marketplace when you consistently deliver what customers expect, as they expect it.

4. Lack of Visibility to Your Key Business Metrics

In a marketplace where competition is fierce, having accurate data at your finger tips is essential for making intelligent, timely business decisions.  When using both Shopify and QuickBooks Online, the best way of gaining visibility into these key sales and financial metrics is by leveraging the most real-time integration possible.  Synchronization with QuickBooks Online that is delayed even by just an hour, can lead to gaps that cause incorrect analysis, and impacts your ability to make proper decisions for your business.

You and your accountant must have an accurate view of sales, inventory, cashflow and other key performance indicators that bring clarity to the most efficient and intelligent investments into your Shopify store’s success.  Efficiently managing working capital and inventory replenishment can only occur when your finger is instantly and always on the pulse of your business’ heartbeat.

5. Loss of Your Competitive Edge

Think about it this way.  If you drive a Toyota Corolla, would you think you can win a race against a Ferrari (with all due respect to the Toyota)?  It’s virtually impossible to keep up with your competitors when you’re not leveraging an automated integration solution for your e-commerce store, particularly when they are.  Your competitors will have the advantage, and a stronger handle on managing cost effective inventory that increases their profits, ensuring that items are in stock and delivered to customers on time, and maintaining a high degree of customer satisfaction.  It will be very difficult to outflank them, and they will win the race each and every time.

Conclusion

It’s exciting to have an opportunity to start and grow a Shopify store!  As you maintain good stewardship of your working capital, make sure to avoid these critical issues that can impede your plans for growth and success.  Whether you’re just getting started, or you’re well on your way, automating integration between Shopify and QuickBooks Online can prove to be one of the best investments you make. For a relatively low operating cost, it will free up your resources (including your time), help you gain competitive advantage and drive your business to success.